Project Objective

Alienware wanted to create eye-catching visual designs for their new laptop launching. The setting of the artwork should feature a mysterious, rocky, and vegetated planet to represent the extraterrestrial power the Alienware products produce. We wanted the audience to immediately recognize the location of the laptops were otherworldly. Logo designs were requested as well to give a fresh look to the iconic Alienware logo, as this new laptop represented a fresh look for the brand as well.